Flower shop planning
Posted on January 31, 2011
I. Background mix of flowers tell the thousand words, every sentence explanation of “good”, especially now. As people’s living standards continue to progress, constantly improving the quality of life. the pursuit of life! flowers have is indispensable to people’s lives embellishment! flower consumption near/to the trend was increasingly popular, in addition to a flower itself looks pretty, people pleasing, to beautify their homes and other effects, it also can develop people’s imagination, so that people When the exchange is more subtle, more grade .1. provides clear, our mission effectively, open sales channels, to provide products and services as the foundation for the great development of the flower market. Our florist will be a lovely messenger, the best wishes and happiness to every household. to create the best living environment for mankind! 2. corporate objectives based on the earth, universal service, leading companies to create online florist. The company will use the year in Jinhua build a certain reputation among consumers, and efforts to achieve fiscal balance. In the input terminal of which only the chosen site Jinhua Vocational College wedding cheongsam as a pilot market, the market capacity in the area more than 10,000, more representative, the pilot time to one and a half/. When the model is successful, the sub-station in the form of ASP promotion. After 3 to 6 months after the operation to expand into the rest of the market. Third, the business environment and customer analysis 1. industry analysis, “Jinhua University Florist” is launched by the college students, the target consumer location in the school students. in the future to gradually expand the market, Jinhua Vocational College, for example, various types of students in nearly 2 million people, is put 3 million target consumers, but the latest statistics show that college students nationwide have about 3, such a market very large scale, and taking into account the future after graduation students will become the reality of our loyal customers, the capacity of the target market will be considerable .2. Investigation and Analysis of Biological Engineering, the company focused on the customer analysis, mainly using a questionnaire (see questionnaire in Appendix I) and individual interviews. The questionnaires were issued and 50, back 37. Due to time constraints, the questionnaire in small quantities, but still a certain extent, Glasses reflects the majority of consumer psychology and consumer demand for a friend. ⑴ obvious curiosity, there is convergence in innovation, listening to classmates or friends results in a purchase. ⑵ basically emotional buying behavior, but due to the impact of their income and their purchasing behavior with a reasonable color, generally choose a lower price, but darker romantic variety. ⑶ no fixed college students purchasing patterns, buying behavior is often arbitrary. ⑷ acceptance and ability to absorb new things, fashion, respect for individuality. ⑸ factors that affect product purchase order: price, variety, packaging, and service. ⑹ purchase section of highly generally concentrated in the Teacher’s Day, Valentine’s Day, Christmas and a friend’s birthday after .3. target customers of the college students generally do not ask the price to buy, but look at the current focus on the mid-price orders. in the order number tends to express feelings such as ordering a majority of (You’re my only), 3 (I love you), 19 (love the way a long long time), 21 (favorite), etc., often in the Teacher’s Day to the class that day The number of units ordered flowers. packing for a 3g phone t-mobile as inclined to require that gentrification, there is the personal direction of the trend Comparison of flowers demanding quality requirements, such as the phenomena are not allowed Danian. Fourth, business strategy 1. Panel members: Zhou Hong (Group Leader) is mainly responsible for the overall work of Huang Bin Fletch is responsible for sales strategy and is responsible for operating the main project planning Zhou Jianjun responsible for the results of market research and analysis 2. Marketing Strategy 2.1 build initial brand strategy shop, we attach great importance to the brand. in brand packaging, the art staff based on detailed market research and a bold prediction, taking the combination of dynamic and static pages design, from the visual image and text fonts have been carefully planned, and strive to have our unique and innovative pricing strategies .2.2 florist in raw materials, packaging, services, etc. to seek perfection, and strive to maximize the enjoyment of customers and psychological satisfaction. both go price line, the quality of line and went to meet the needs of different levels of consumer marketing strategy ⑴ .2.3 use of the school radio station promotional strategies, Bao Lan, publicity columns promote other use of the site itself free flow of information awareness and highlight the advantages of the image, and with major newspapers, local radio and television stations to establish a good relationship, mutual benefit and win-win strategy to model. ⑵ service florist service must be first class, for the distribution team, as long as there are orders to be in accordance with the requirements on time and according to delivery orders to, and is a smile. In the after-sales service, the customer service department is responsible for the following ways: ① play thanks call or send E-MAIL to Friendly reminder services, and major festivals in the client send electronic greeting cards. ② unconditional acceptance customer returns, focus on customer complaints received. ③ a Consumer Survey, bonus gifts, to grasp first-hand information on consumer demand. ④ first order with the customer will receive a complimentary flower vases, and enjoy the price discount, become a member After the price of your membership. ⑤ online or offline from time to time hold membership in the salon, exchange information, communicate feelings, and to answer the question of most interest to customers. ⑥ build customer database files, repeat customers simply enter the name when ordering, customers and other information is automatically transferred to the system .2.4 channel construction for now, mainly with a wholesale florist business relations. select wholesalers, the general study of its operating results, reputation, cooperation, attitude, timeliness of delivery, etc. , requiring the wholesalers in the same cities in different regions of several marketing outlets in order to facilitate distribution of members of the local colleges and universities to take flowers. usually signed cooperation agreements with wholesalers, price and product quality to reach agreement on issues such as .3. the implementation of a policy shop. The market range of options to select only the input of Vocational and Technical College is located in Jinhua district as a pilot market, the market capacity in the area with more than 30,000, more representative, the pilot time to one and a half. After the success of the model to ASP in the form of sub-station promotion. first in the other seven have been built sub-station test operation after 3 to 6 months after the operation to expand into the rest of the market .2. focus on customer advocacy, publicity objects to students in school Lord, they are interested in fashion, they often lead the trend, and for logical thinking, strong engineering students, we use to spread to the audience in advance publicity .3. site promotional select each/9/8 and Sept. 9 of two days of the date for the major publicity, before, the leaflets distributed to student hostels. publicity including: ⑴ uniform color hanging banners on the main road in the campus, number of people on campus 3-5 ⑵ high traffic locations such as near the gate of the dormitory and cafeteria take a propaganda platform, placed 3-5 computer, please check out and order; place a flower detail the content of publicity boards and placed flowers in kind, in the propaganda field day will be sent gift delivery. ⑶ Please broadcast the school radio station to promote the development of promotional materials sector, in the early, middle and late each time, for several days. ⑷ to create an atmosphere, arranged for two lady wear that read, “University City flower shop,” the ribbon, to explain, and organize raffle winner can live below 20 per order flowers, paid by the company. ⑸ the day of the promotion, please contact the school to live coverage of the five media, marketing, forecasting and analysis of results 1. sales revenue according to the survey analysis, we can predict the major holidays, sales of more than 1,000 yuan a day .2. payment online payment according to the material online will reach 20%, we are actively working with investment banks and other financial units in contact to establish business relationships and promote online payment .3. order mode E-MAIL orders, directly into the “University City Florist” site campus flower shop order, telephone order. In addition, we focused on the introduction of SMS much students like ordering .4. characteristics of younger customers, 100 % of young people, mainly male students; their reputation, culture, high quality, no bad phenomenon .5. consumption characteristics of the most popular flowers below 60 .6. information infrastructure company website mainly virtual host form, and therefore no need to have the information the company’s hardware. For information on software development and website construction, the company will be well within the members of the students in the computer and the recruitment of members of this specialty to have completed. B2C Although sites can be achieved in theory, zero inventory, but in reality it is very difficult to achieve. VI, operating cost estimates 1. Principles: the