Terminal shop operation guideline
Posted on May 27, 2011
terminal shop operation instruction manual for the first chapter, set up shop preparatory work
an, capital preparation:
as the primary conditions set, both independents or inn, sufficient funds is indispensable. Money is divided into two parts, their own funds and fund, we suggest to raise money, and no more than in the total amount of funds for five into (franchisees, such business process not stress), according to our past experience, the total investment of the napa in eight million – 12 million.
2, business circle investigation:
first joining trader to the shop should be fully investigated, familiar with store business peripheral environment. Because this is beneficial to store business activities, fill in the shop evaluation table “submitted for the record audit, the headquarters provide reliable information. (the shop evaluation table “reference schedule 1 of this chapter)
three, business circle assessment:
business circle assessment is an important link storekeepers, if evaluation error may lead to shop management failure, so the joining trader must evaluate to shop, assist companies evaluation (here’s hoping the joining trader can detailed description shops, and the written surrounding environment to company headquarters).
four Philippine handicrafts, store location 6 step procedure:
1, the intermediary company or other channels to store leases demand information; issued
2, preliminary screening effective information;
3, according to location standards to evaluate shop;
4, consult your local urban planning bureau, understanding the urban planning trends, avoid uninstall moved cause crisis;
5, to provide detailed information store business circle headquarters to headquarters to assist in the location analysis;
6, determine the lease agreement.
five, choose appropriate shop position basic requirements:
1, has the suitable target consumers, 20 to 35 years women;
1, the traffic is convenient. Shop near in the station, and two more in the station bus, or walk not more than 50 metres away the streets in a shop.
2, shop around at least two more large, mature midrange community.
3, shops to choose less hengjie, obstacles and is the side of those communities. In many cases, pedestrians to cross the street, so concentrate on go go from vehicles or other pedestrian, and ignored aside shop. And the side of those communities will increase number of customers into the store.
4, shop front sidewalk in 2 meters above, to flow with convenient traffic.
5, the week in shops bags Wholesale side should have business atmosphere, such as a supermarket, restaurant, beauty parlor, clothes, hardware, the grocery store, the shoe store and flower shops, Banks and post offices, can let a person to go shopping.
6 to choose to have advertising space storefront. Some storefront no independent appearance, store door natural lose independent advertising space, also makes you lost in front of the store “play” marketing wisdom of space.
6, relative stability of the city planning;
7, no flying dust, noise interference;
9:28 necessary instructions: to ensure the business profits, store the joining trader set by headquarters site must be recognized, set up shop.
six, leasing signing and registration:
carefully read the contract contents, see whether there is no reasonable terms; Review relevant certificates, to see if it has false (such as must provide house property card or booking proof, property owners resident identity card), such as convenient can also to notarization notarized.
industry and commerce registration note:
1, if the joining trader existing company or individual operation license, instead of simply increase in the business scope of the retail trade events can, need not prior registered;
2, if the joining trader apply for registration of new company or soho, it is suggested to local enterprise service agency will efficiency is higher;
3, headquarters for the joining trader can provide convenient, produce product certificate, business license, and other related certificates to assist the registration;
4, the joining trader registered name shall not use such words “XXX”.
seven, recruitment and training staff:
1, recruitment toll: according to business area and the actual situation of business time arrangement, the general 2 – four can;
2, choice recruitment media channels: can in shopping when looking for excellent sales; Can also introduced through acquaintances, shop advertisement before Posting; Can go to the local labor market or intermediary recruitment; Of course also can choose local newspapers and other media for public recruitment. In short, depending on their situation and actual needs and decide.
3, formulate recruitment requirements. Cosmetics store general requirements for:
,
manager
(1) image is better, skin better
(2) age 22-30 years old, married better
(3) disposition extroversion
(4) healthy
(5) has certain management ability and training capacity
(6) no bad habits
(7) there are more than one year of cosmetics store management experience
(8) actively, active, a strong sense of responsibility have innovation ability
(9) technical secondary school or high school above
(10) understand the computer basic operation: word, Excel
clerk:
(1) image is better, skin better
(2) ages 20 to 28
(3) case I am open-minded, extroverted, the blarney stone
(4) healthy
(5) no bad habits
(6) actively, active, a strong sense of responsibility
(7) junior high school above
(to the shop earnings crucial is opened in stores before the shop assistant, personnel must pass strict selection, training, matching complete. Remember! Remember!)
4, contact with headquarters, arrange the training time and recent training mode.
5, shops after opening, the company according to the national area shops will organize regular “alliance business conference”, “the manager promotion class” on-the-job training.
eight, to provide the detailed information of the headquarters of store opened and confirming the sales promotion activity, (fill in shops record examining appraisal forms submitted headquarters) :
1, the joining trader as provide detailed shop material.
2, content includes: front, a tall, size, specifications, structure, water pipes, appearance size, door circumjacent environment condition (inside plan, store door head stereo).
3, employee basic wages, incentive system, the welfare system, stores rent, utilities, taxes, etc table.
9, storefront fitment:
1, headquarters in unified style and brand image premise for the joining trader design shop decoration rendering.
2, proposals to fix all the pay package headquarters of 2 to 3 million, the joining trader can also send construction personnel to headquarters after decorate scene effect to understand themselves, based in local decorate completed phase sent forward acceptance, after passing open to allow;
3, during decorating a half month, headquarters for time-resident overseer 1 to 3 days; (by the headquarters out back and forth, local fare by the franchisees pay accommodation)
4, such as headquarters to decorate, a project to end accounts to retreat more fill less for the principle settlement decorate charge.
5, buy shops facilities: such as lamps and lanterns, air conditioning, disinfection facilities, audio-visual equipment, water equipment, office supplies, health supplies, communication tools, etc.
ten, opening preparation:
1, ordering goods:
a, 10 days in advance orders, headquarters after confirmation of order payment, headquarters of receiving your payment within a week to arrange delivery and distribution items according to related proportion;
b, order the category that is otherwise agreement number when attachment); (TBD
c, the company opened quarterly sales promotion, and divided planning by opening the package and 5% standard delivery distribution business promotion materials, such as a revised according to local conditions for the joining trader business promotion “opening additional sales promotion application process” reference schedule 2 of this chapter)
2, display and shop layout:
a, headquarters provide advice and reference pictures display;
b, independent conduction involving foreign propaganda media and advertising, site layout prop material, promotion of commodities or gifts, appearance propaganda panels, glass posted word, in-store advertising tags; Headquarters provide assistance.
b, Suggestions after 3 & # 8211; Five days, the clerk knew product knowledge and product stack position, promote the clerk familiar visitor to open stores close close from every details (such as, open the door, clean the mesa and counter, clean Windows, doors, examine the product price tags, put, cash register, printer, blank check the documents, LingChao, lamps and lanterns, utensils, check the promotion display supplies, propaganda material, examination shopping bags, sealing tape before closing whether enough, already save, confirm cash already stopped all equipment, power source has shut, in-store this locked cabinet have locked up, presses for solution is down or inform the shopkeeper, store door lock good etc.)
3, work well to store opened propaganda (such as banners suspended, posters of the propaganda material posted, sends, etc)
11, after guiding
basis the joining trader requirements, h