The focus of attention should be open flower shop
Posted on June 10, 2011
open flower shop, only will keep flower is not enough, because it is a good maintenance and not the flowers as soon as possible. This needs to be sold in each aspect to understand somewhat, such as: the site selection of the stores, display, flower art level, service level, sales skill and sales channel, and so on, in general, is open to all sales, flower shop in sales as the center.
as for flowers technology, I’m afraid I must first from the sources of flowers start, first of all you must make sure that you into flower is fresh, this is the most fundamental, then maintenance. Different flowers have different maintenance way, how much is the water from, carnations need only a few centimeters of the water, the more easily, and other flowers roots rotted most need to compare a lot of water to maintenance. General needs to cut the root of cut flowers all change water but Africa is not the chrysanthemum to cut the following stiff root, and so on. The temperature of the store from flowers for, the most suitable temperature is 5 degrees (tropical flowers, such as fire crane except) humidity in 80% above, the closer the temperature and humidity can make the flowers long time. Keep This kind of knowledge is very much, not a word , two other words clear. In addition, the use of commercial BaoXianJi is also a good choice. All in all, a flower shop you need to first thought is not maintain the handicap, but sales. The important thing is
would you like to open a what kind of store
actually do what business is not easy to
slowly to everything back to good
1, first should know about the world flower market situation:
at present the Taipei flower shop is everywhere, as much as the hotel with restaurant. Taiwan a flower shop of flower on flowers varieties: rose, peony, chrysanthemum, lotus flower, lilies, tulips, etc. Rose in Taiwan’s climate, is the four seasons to often open, the flower is sweet, implication is deep feeling disc, and humanity’s friends and relatives, is the birthday gift often. At the birthday party, was put on a rose flower basket, can add festival atmosphere. Peony flowers gigantic, elegant, the symbol of the glorious and richly, often as a birthday gift. Chrysanthemum in the mind of the Taiwan compatriots, the symbol of the elegant noble and pure, festival, people often give ceremony when colour lively powder purple chrysanthemum. On behalf of holy and noble, lotus and harvest, is lucky, the health and longevity PROM dress meaning, Taiwanese like it to take up office officials. Lily is sweet and pure moral, often as send green/ZengWu woman. Tulip bud is gorgeous, in Taiwan is to express the love man woman generally with flowers. Mr. Zhu popularity said, if both sides of the Taiwan strait, then, will the tee luoyang peony do cut flowers, the development prospect is very big. Every year Taiwan will only consumes a lot of peony cut flowers.
Taiwan moth orchids (phalaenopsis), in recent years, is rich in Taiwan to develop and to the world exports. Moth orchids (phalaenopsis) But meeting the moth orchids (phalaenopsis) competition Thailand. Mr. Zhu reputation in China hope flower market, advocate the moth orchids (phalaenopsis), help promote Taiwan surplus moth orchids (phalaenopsis). But Taiwan authorities to ban tee, to the mainland market, but only to a moth orchids (phalaenopsis) between the sea were left feeling useless.
the flower market:
americans when valentine’s day comes around, the flower shop is always has a lot of customers, the young men and women to buy flowers, to give lovers. But valentine’s day, each flower shop a turnover of began to decline. But in recent years, the situation has changed, fresh cut flowers has become one of the goods to be bought surely all the……. The American market to foreign demand for flowers, sharply increased, the majority of flowers at the Dutch imports, every year to import a lot of Dutch tulips.
French flower market:
French if no flower, that is just not life, relatives, the wedding party, should be, holiday, daily home decor, all are not the flowers. In the streets of Paris, lie between a little far, can see a flower shop.
British flower market:
British people like to visit a flower shop, more than men for rose, lady of the opposite sex is rose flowers gifts. China pink, tulips and small beryl aram.
Germany flower market:
German a flower shop window, decorate very eye-catching chic, characteristic fruitiness, florists positive, are usually equipped with white transparent glass gate, the customer just walked to the door, the doorbell and automatic musical to rang. Miss flower go at once to your side, a & # 8221; Hello, may I help do??????? & # 8221; Let you hear kind comfortable. The store put, through the colour, flower varieties of contrast, tie-in very harmonious. The quality of the flowers spotless, whether you buy a, a bunch of, or buy a big basket, will never find a yellow flowers or a bad. Germany’s flower shop much more special, in small towns, cities, villages, steps, lane, and you will always find a flower shop. Each year the number of cut flowers German consumption, ranked no. 1 in Europe
today, with the United States, Western Europe and Japan, as a representative of the developed countries, because of cut flowers consumption level is high, native produce fresh cut flowers, cannot satisfy the requirement of the domestic market, every year from fresh cut flowers to producer and region, import a lot, and the Netherlands, Israel cut flowers, Mexico, Guatemala, Thailand, Colombia, Kenya, Taiwan and fresh cut flowers exporting countries and the area, is make up the developed countries of the money. Japan from Taiwan, make Taiwan moth orchids (phalaenopsis) import a lot of the farmers takes up.
2, about the first motive: open the florist
in many people heart, open flower shop is a good career. On one hand, work every day with flowers in the environment, the mood is very cheerful; On the other hand, people now raise the level of consumption of flowers, holiday, relatives, the flower is already people are the gift, and everyone’s favor life became more and more and more good, buy flowers person nature will more and more, and the prospect of a flower shop also is very good.
business from the standpoint of flower shop, should be the typical running a small business. A area need not big house, simple decoration, all around the white wall can also can show the beauty of flowers, plus the purchase cost, all calculate, probably spend tens of thousands of put down to dollars, can be opened flower shop. Now a lot of people are thinking laid-off do, open the cost of flower children just what they can afford. The author sees a a flower art school students, more than of the survey participants almost more than 95% of the people are going to have flower shop. Plus the existing florist shop, the competition intense rate it can be imagined.
but, open and is not imagination of flower shop so easy, after all, flower is fresh things, florists is one is full of the risk of the industry. Flowers from a buy when we’re has loss, if the business is bad, can helplessly looking at flowers become withered to become lousy. Some high-end flowers can’t enter much more, if not be sold loss but too big, but if no high-grade flowers sell, may lose the order, the higher profits and had to let people on a fee of brains.
the writer has to Taiwan’s HuaHuiYe people understand Taiwan operations of the flower shop. According to not complete count, Taipei, Taiwan, have many 300 florist shop, they are the most basic characteristic is all have their stable customer base, and all have their own trade area, florists and avoid the between direct competition. But now many of the flower shop in xinjiang by means of price often attract customers, in a vicious circle, this is not up to the market rules of approach. So, how to establish and maintain a stable customer base is the key to open the florist.
3, flower business opportunities in where:
florist, just as its name implies is to spread the beautiful places, its commodity is a flower flower art, and so is the soul of the flower shop. First of all, the personnel engaged in the flower industry must attend professional flower art school, to improve the level of flower art, can high quality customer service.
a. have distinctive management concept, florists positioning, creates the brand flower shop. Business in the flower shop to co-oriented, service supreme management principle, and sincere services to the consumer. Build competition consciousness, market consciousness, credibility, to speak the brand. Flower shop to the society life, and business life, be an upright person is the first, make business activities, we should pay more attention to the man.
note florist positioning, from the florist location, name, business time, trademark registration, florists CI system and organization (floral design department, the business expand, the ministry of accounting department, the department of transportation) to be beneficial to create famous brand florist shop, climaxing brand, show the florist image.
b. Pay attention to the psychological analysis customer. Customers buy flower, flower flower shop staff to analysis customer psychology. (1) from the age, dress, traffic tools; (2) consumers face, anger, attitude, and interests. Consumer often with alert and mistrust, great efforts should be made to eliminate these psychological situation. (3) and the analysis of consumption characteristics and use, want to observe customers in the money, the attitude and education degree, cultivated by the degree, the way of life and consumption idea, introduces th